Skills

Leadership

I operated the Golden Apple Learning Store, one of the most respected and copied retail educational businesses in the US. Both internally and externally my store modeled innovation and a creative approach to sales, marketing and technology. We received industry awards, profiles in trade publications and I served on 3 industry boards, including 4 years on the Specialty Toy Retailers BOD. My leadership skills have been on display as a public speaker, in trade publications and at industry forums. I maintained a loyal staff for my business and mentored scores of employees in work roles such as sales, buying, customer service and retail operations. I have worked as a consultant for several small-business and educational start-up companies and served on advisory councils for a number of major toy companies.

Marketing

With 15 years experience managing online campaigns including database development, copy and design, targeting and A/B testing and results tracking. I have produced successful fundraisers and promotions in Constant Contact and MailChimp. My campaigns consistently beat industry standards for both open rate and click-through to targets. From creative subject lines to inviting "click bait" I am able to generate excitement and achieve goals.

Web & Social Media

An experienced Front-End web developer, I have built sites for non-profit and for profit companies. I have managed paid Facebook campaigns, Twitter campaigns, Pinterest accounts, Instagram campaigns and a Crowdtilt. I manage HootSuite accounts for several companies and I have generated valuable press for companies on local news stations and print media.

Customer Relations

The art of quality customer service is vanishing. Not only am I an expert at providing an excellent customer experience across industries, but I have had great success training others. My ability to empathize and my observations from multiple sides of customer interactions allows me to build better systems and create interactions that lead to long-term relationships.

Management

I have managed staff and volunteers in projects large and small. I am adept at managing high-intelligence individuals and my business retained staff long-term, with intense loyalty. I have managed payroll, scheduling, and staff budgets with experience in several applications incuding WhenIWork and AccountEdge. I have managed finances for my own business and for others. I did all buying and contract negotiations, I handled all financial transactions, tax issues and lease negotiations.